Pay Per Click Marketing

Can your customers find you online?

Do you receive hundreds or even thousands of visitors on your website each day? Would you like to increase revenue, number of sales, and profitability?

Paid search engine placement is the quickest and most targeted way to achieve premium online visibility at a fraction of the cost of traditional media advertisements. At Pear Logic, we develop, implement, and manage paid search engine placement campaigns across all of the industry leaders like Google, Yahoo!, and MSN. Your ads will appear under the “Sponsored Links” portion of the Search Engine Results Pages (SERPs), which are prominently displayed at the very top and side. This marketing is extremely effective because millions of people a day are using search engines to actively seek out goods, services, and information. By targeting keywords that closely apply to your business, you are becoming visible to potential customers at the very moment they are seeking your service or products. Thus they are more likely to purchase, request a quote, or contact your sales staff by phone. As a business owner, your time is very valuable. We take on the task of skillfully orchestrating the entire process while you, the business owner, retain the time necessary to handle the day to day business. Learning Pay-Per-Click (PPC) paid search marketing and actively managing and optimizing your account takes time and energy that you cannot afford to give. Proper account setup, organization, and management techniques are integral to the success of your PPC efforts. That’s why putting your advertising dollars to work for you, in the most effective way possible is where Pear Logic’s Online Marketing Division comes in.

Pear Logic Offers You

• Years of industry experience and expertise
• Proven PPC marketing strategies and understanding
• Solid relationships with representatives from each search engine
• Senior Pear Logic account specialist as your primary contact

Getting started is simple. Once you decide to increase your online visibility through paid search placement, we can get started. There are two main pieces to the process, the account setup and management.

Account Setup:

Client Consultation

• Define marketing objectives
• Define marketing budget
• Define target metrics

Keyword Research

• Identify business specific search terms
• Identify negative keywords
• Define main services/products offered

Text Ad Copy

• Develop multiple variations of ad text
• Define/create appropriate landing pages
• Develop best copy to qualify leads

Account Structure

• Develop optimal structure of campaigns and ad groups
• Define specific ad copy and keyword combinations
• Define geo-targeting and other demographics

Implementation

• Implement text ad copy and keywords into ad outlets
• Set geo-targeting, search network, content distribution preferences
• Set up billing, budget, email, and reporting preferences

Account Management:

Bid Management

• Determine optimal rank to achieve maximum Return on Investment (ROI) or Cost Per Action (CPA)
• Adjust keyword bids to achieve optimal ranking in the Search Engine Results Page (SERP)
• Adjust keyword bids to spend the least amount for desired ranking in the SERP
• Ensure spend does not exceed determined monthly budget

Account Monitoring

• Ensure ads are showing for each particular keyword combination
• Run reports to determine account performance
• Monitor billing to ensure uninterrupted ad serving

Split Test Ad Copy

• A/B test multiple versions of ad text
• Test different ad copy/landing page combinations
• Run best performing ads most frequently

Performance Analysis

• Interpret data through custom reports
• Adjust bids, keywords, ad copy based on analytical review
• Continually refine bidding and keyword strategy to achieve marketing objectives
• Removal of underperforming keywords