What is Search Engine Optimization
Now that you're aware of search engine optimization and how it can help your company website, its time we learn how to get your website "optimized" for search engines such as Google and Yahoo. But first, you may want to know how search engines index your site to use for their search results.
How do Search Engines Work?- Search engines use automated programs to "look" at every page in the world wide
web. These include all texts, tags, and links in your website. This is commonly
known as "Web Crawling" or "Spidering".
- Once these automated programs (also called spiders or bots) analyzes and stores
all or part of the data for indexing. The data is later used when matching queries
from keywords used in search engines.
- When someone uses a search engine and enters keywords (also known as the search query), The search engines employ highly sophisticated algorithms to match the keywords with the site data they have indexed. Search results are ordered based on relevance and popularity.
Some people spend a lot of time and money figuring out how these search algorithms work. Some of them may even "cheat" their way to the top of the page rankings. It is not advisable to do this. One, search engine algorithms are very complicated, change regularly and two, websites that use seo methods to "trick" the search engines get penalized, which may result in your page not appearing in the search results.
So instead of wasting your resources figuring out alorithms, you should use seo
techniques to make it easy for the search engines to see your site content and let
the algorithms do their work.
Relevance and popularity. These are are the traits that good seo techniques strive
for.
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